Rice research continues to be the core business of the International Rice Research Institute (IRRI). However, for the institute’s scientific outputs to have an impact, IRRI needs to communicate its research to farmers across Asia and Africa. This is where science communication comes in.
Science communication plays an important role in ensuring IRRI’s research-for-development products are shared with different stakeholders, most importantly the farmers, to motivate them to adopt new and better rice varieties and farm management techniques.
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