Market - Rice Today

How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania

A key contribution of this study is the evaluation of consumer rice preferences—segments whose preferences in the context of cultural heritage and colonial...

The influence of climate change knowledge on consumer valuation of sustainably produced rice in Vietnam

Vietnamese consumers seem willing to pay for products labeled as organic or eco-friendly. Similar results were found in a study investigating consumer...

What drives consumer demand for rice fragrance? Evidence from South and Southeast Asia

Examining consumer preferences for rice attributes is essential for guiding breeding priorities. We find that consumer preferences for rice attributes...

Inclusiveness of consumer access to food safety: Evidence from certified rice in Vietnam

“Food safety can no longer be the luxury of the rich since all people should have the right to an adequate supply of safe and nutritious food.” Although...

Productivity and profitability of aromatic rice production in the Philippines

The aromatic rice sector has great potential for industry expansion. This potential is important to be explored especially in the current Philippine agriculture...

Potential trade policy reforms in Southeast Asian rice markets: Domestic and international impacts

The rice tarrification debate is well-anchored in economic research, but there is still scope for additional work. This study fills this gap in the literature...

The spillover effect of direct competition between marketing cooperatives and private intermediaries: Evidence from the Thai rice value chain

Our analysis suggests that farmers are better off selling their rice if they sell it in the area where there is direct competition between marketing...

What drives consumer demand for packaged rice? Evidence from South and Southeast Asia

The demand for improved packaging, branding, and labeling of rice is expected to rise in Asia. Because of rapid income growth in Asia, consumers are increasingly...

Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia

Maintaining and expanding NERICA’s market share will require breeders to incorporate trait mixes that reconcile agronomic gains and consumer preferences...

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