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A key contribution of this study is the evaluation of consumer rice preferences—segments whose preferences in the context of cultural heritage and colonial heritage remain uncertain—and specifically, whether they are aligned with colonial heritage preferences. Such evidence on market segmentation could...

Vietnamese consumers seem willing to pay for products labeled as organic or eco-friendly. Similar results were found in a study investigating consumer...

Examining consumer preferences for rice attributes is essential for guiding breeding priorities. We find that consumer preferences for rice attributes...

“Food safety can no longer be the luxury of the rich since all people should have the right to an adequate supply of safe and nutritious food.”  Although...

The aromatic rice sector has great potential for industry expansion. This potential is important to be explored especially in the current Philippine agriculture...

The rice tarrification debate is well-anchored in economic research, but there is still scope for additional work. This study fills this gap in the literature...

Our analysis suggests that farmers are better off selling their rice if they sell it in the area where there is direct competition between marketing...

The demand for improved packaging, branding, and labeling of rice is expected to rise in Asia. Because of rapid income growth in Asia, consumers are increasingly...

Maintaining and expanding NERICA’s market share will require breeders to incorporate trait mixes that reconcile agronomic gains and consumer preferences...

The COVID-19 pandemic had struck at a time when the agrifood system was facing a healthy outlook, implying that the recurrence of a world food crisis is...