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December 22, 2025

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willingness to pay

willingness to pay

What is in a label? Examining the influence of cultural and colonial heritage on preferences and willingness to pay for local and international rice labels in Senegal

What is in a label? Examining the influence of cultural and colonial heritage on preferences and willingness to pay for local and international rice labels in Senegal

July 7, 2023

by Kofi Britwum and Matty Demont At a time when policymakers in several countries across sub-Saharan Africa are...

How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania

How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania

September 29, 2022

by Kofi Britwum and Matty Demont A key contribution of this study is the evaluation of consumer...

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