California rice farmer uses the market to protect wildlife and boost profits

 Ann Hayden   |  
(Photos: MultiBenefitProject)

(Photos: MultiBenefitProject)

A project on Knaggs Ranch in California’s Central Valley is helping to keep water on the fields during a time and at a volume critical to support salmon nurseries while providing beneficial habitat for water fowl and shore birds. “Farmers are environmentalists, too,” says John Brennan, a farm manager for the ranch. “Programs like this will help us fulfill our responsibility to nature and to coming generations.”

By adjusting land management to benefit such species, Brennan is generating conservation outcomes that he hopes can be sold as a commodity to private and public investors through the Central Valley Habitat Exchange. Potential investors include state agencies seeking credits to meet mitigation requirements or restoration mandates.


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