Mastercard’s Farm Pass connects farmers directly with buyers

 Rice Today   |  

Farm Pass, the agricultural solution on Mastercard’s Community Pass digital platform, helps connect people in the most remote and underserved communities to service providers, including banks, schools, healthcare providers, governments, and international development organizations.

Piloted in Kenya in 2015, the platform has since expanded to Uganda, Tanzania, and India bringing together people from both the supply and demand sides in an agricultural marketplace to support farming communities.

Through Farm Pass, farmers can deal directly with buyers so they can negotiate the best price for their produce. The platform also allows farmers access to agricultural products, weather forecasts, and pest control advice.

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