What do rice consumers in the Dominican Republic want?

 Rice Today   |  

For consumers in the Dominican Republic, having an affordable price or being satisfying determines the popularity of a rice variety.

“Select A” rice, which has 15% half grain, is mostly consumed in the country, according to the Ministry of Agriculture

The most popular rice varieties cultivated in the Dominican Republic are Limpia Rinde y Calidad comprising  58% of the country’s rice crops. Lucero, Jaragua, and Puita are also widely planted.

Read the story @Dominican Today

More on rice consumers’ preferences:

What drives consumer demand for packaged rice? Evidence from South and Southeast Asia
The demand for improved packaging, branding, and labeling of rice is expected to rise in Asia. Because of rapid income growth in Asia, consumers are increasingly willing to pay for higher quality and healthier products. Second, regulators are becoming more stringent in their food safety policies regarding product packaging and labeling attributes. Third, extrinsic attributes are also being used for product differentiation to cater to the demand of consumers in urban food markets.

Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia
Maintaining and expanding NERICA’s market share will require breeders to incorporate trait mixes that reconcile agronomic gains and consumer preferences induced by cultural and colonial heritage.

The origins of Senegal’s dependency on rice imports
Senegal’s dependence on imported rice is not only about preference toward a more convenient food. It is also about the neglect of domestic food production, which is exacerbated by urbanization.


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