Communication is key to reaching farmers, says India agri commissioner

 Leah Cruz   |  

Srinagar, India – “Communication holds the key” in effectively transferring knowledge generated by research, and it becomes more crucial when informing farmers of innovations that can help them.

This affirmation of the important role of communication in helping science solve real-world problems was given by Jeet Singh Sandhu, agriculture commissioner of India, to the 26 participants of a weeklong masterclass in communicating research to stakeholders held in Kashmir, India.

Dr. Sandhu is also deputy director general for crop sciences of the Indian Council of Agricultural Research, which partnered with the National Food Security Mission and IRRI’s Stress-Tolerant Rice for Africa and South Asia (STRASA) in organizing the project, seeking to equip project partners with capacity to communicate the work and progress being made under the project.

Uma Shankar Singh, STRASA coordinator for South Asia, added that “no technology or research innovation can reach the end user unless communicated in the right manner to right set of stakeholders.”

The masterclass was conducted by a team of instructors from Australia-based Crawford Fund and Econnect Communication.


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