Tag Archives: marketing

What drives consumer demand for packaged rice? Evidence from South and Southeast Asia

The demand for improved packaging, branding, and labeling of rice is expected to rise in Asia. Because of rapid income growth in Asia, consumers are increasingly...

Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia

Maintaining and expanding NERICA’s market share will require breeders to incorporate trait mixes that reconcile agronomic gains and consumer preferences...

Myanmar: Learning Alliance trains more farmers on rice quality and marketing

The Postharvest Learning Alliance (LA) conducted a second joint meeting to train on 31 farmer-participants rice quality and marketing in Yangon on...

The future faces of rice science

(Photo: Isagani Serrano) In November 2012, young rice researchers mostly working at IRRI received support in professional development through a milestone...

About us

Rice Today is published by the International Rice Research Institute (IRRI) on behalf of CGIAR’s Research Program on Rice. IRRI is the world’s leading international rice research and training center.

Contribute to us

Rice Today is an international magazine dedicated to the world of rice. We encourage the submission of articles that highlight the impact and importance of rice research in tackling poverty, global food security, and environmental issues.

Contact us